SEO Audit

How to do a basic Technical SEO Audit

When you’re a small business with a small marketing budget, it’s tempting to do the bare minimum when it comes to SEO or even an SEO Audit. But this type of thinking can come back to bite you when you start ranking and you’re already behind the curve. So, how can you stay ahead of the curve? The best way to stay ahead of the curve is to audit your site for technical SEO problems before you rank. This basic SEO guide will help you find problems and fix them so you can rank higher and get more traffic through Google and other search engines.

Technical SEO Audit Checklist

I’ll show you the most important things to look for on your site, and explain why they are important for technical SEO. I’ll also show you a way to conduct an SEO audit and, if possible, prevent issues from happening in the first place. So, let’s get started. What to look for on your site. Most site audits are based on SEO. But, in reality, technical SEO plays a huge role in site development. It’s easy to end up with bad code or an incorrect filename on your website. So, what is the best way to look for problems on your site? I recommend using a free tool like Neil Patel’s free analyzer to search for potential issues on your site.

Audit Checklist Part 1: Hreflang Tags

Where should you begin? Well, since it takes time to hire a web developer to fix a Hreflang tag, why not start from the top? Start with about: about Go to About Page And replace the “Hreflang” part of the address with the relevant information. This will be just one small step in your journey, but if you do this correctly, you’ll be tracking all the content on your website. You can find out more about Hreflang HERE.

Audit Checklist Part 2: Canonicalizing Your URLs

If your site’s domain structure is not structured in a way that allows Google to properly understand your site, it might not show up on the first page of results on the SERP. So, it’s important to make sure that your site is organized so that it can be properly indexed by Google. If your site structure is not canonicalized, you could be screwing over Google by forcing Google to index 2 different versions of the exact same page. A canonical page looks the same as any other page on your site, so Google should be able to index it just like any other page. But if your site is not properly canonicalized, it could be acting like two different sites, causing Google to not show your site in the SERP.

SEO Audit - Marketing Meeting

Audit Checklist Part 3: Duplicate Content

In a lot of cases, businesses will implement duplicate content across the web, even on sites that don’t link to each other. For example, they might have two .com sites, two .org sites and a .mobi site on a product they sell in a store. The problem with duplicated content is that it can cause a website to rank poorly because it won’t give visitors enough information about the product. I recently saw a brand’s site with multiple homepage posts on it about their top sales tools. These posts aren’t part of the site’s actual pages.

Audit Checklist Part 4: Optimizing Your Images

By now, you’ve likely heard of visual search and how important it is for Google and other search engines to see your images. But, the problem is that Google will only show search engines your images if they’re relevant. So, do a quick check to make sure you’re using only relevant images and that your site looks good. This will help you rank higher. Here are a few things to check: Website speed/bounce time – How long does it take for your visitors to load your site? This is also known as the “loading” indicator. Remember, every second counts when it comes to Google and it needs to load as fast as possible Content quality – Will your site only show relevant content? Remember, Google wants to see what your audience is looking for and most of them are going to be looking for something.

Audit Checklist Part 5: Fixing Your Robots.txt File

The second step in fixing technical SEO problems is to fix any problems with your robots.txt file. The robots.txt file is a file that’s installed on your servers that allows bots to crawl and index your site for you. But the most popular format for the file is known as the noindex index file. This file allows the bots to crawl and index your site without indexing the specific pages that contain your HTML. This is generally great for increasing your visibility when you have little traffic on your site. But when you start ranking and you’re already behind the curve, this is a huge problem. The noindex index file is the reason many sites get pushed down in search rankings and sometimes even take them offline for some time.


Technical SEO is about properly optimizing your website for search engines. This means ensuring that your site is designed properly, your content is formatted properly, and your images and videos are optimized for keywords. Because of this, you need to have at least a basic understanding of search engine optimization so that you can do this type of work on your own site. If you’re interested in learning more, check out my tips and guide about SEO in 2021 HERE.

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